National Sustainability Campaign – With your help we can use the power of social media to frame sustainability as a positive, mainstream idea and empower 50 million people to change lifestyles, institutions and public policies. The Campaign will feature an inspiring, humorous and informative 10 minute viral sustainability video that will reach more than 20 million viewers. It will encourage more than 10 million people to visit an entertaining, interactive website, read a short, action-oriented sustainability book/e-book and listen to a weekly online sustainability radio program/podcast.


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